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The Hidden Risks of Pay-Per-Lead and Commission Lead Gen Models
How to pick the right lead gen partner, and why you should avoid pay-per-lead and commission-based agencies.


How to Choose a Lead Gen Agency: 7 Red Flags That Could Cost You Clients
How to choose a lead gen agency: learn how to avoid costly mistakes and pick the right growth partner for you.


Building a Sales Pipeline for Agencies: How to Generate Leads Without Relying on Word of Mouth
How to generate leads and build a sustainable sales pipeline without relying on referrals and word of mouth.


B Corp Announcement: Matchstick Certifies as a B Corporation
Matchstick, a leading agency in purpose-driven lead generation, is now a Certified B Corporation.


8 Platforms That Make it Easy To Create Positive Impact
Here's a curated list of our favourite platforms that make it easy for businesses to give back to people and the planet.


Purpose-led Sales Metrics: Rethinking How We Measure Success
How do you measure the success of your sales operations in a way that goes beyond numbers and profit, and reflects your values and impact?
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