B Corp Announcement: Matchstick Certifies as a B Corporation

Matchstick, a leading agency in purpose-driven lead generation, certifies as a B Corp

Matchstick, a lead generation agency for purpose-driven organisations, is now a Certified B Corporation. This milestone places Matchstick among a global community of companies using business as a force for good, prioritising people and the planet alongside profit.

B Corp certification is a rigorous process that assesses every part of a company’s operations — from environmental impact and governance to how it supports workers, clients, and communities. Awarded by B Lab, the nonprofit behind the B Corp movement, certification reflects a verified commitment to social and environmental performance, accountability, and transparency.

The B Corp journey was led by co-founder Ayna Pirkuliyeva:

“For Matchstick, this journey has been one of reflection and growth, aligning our business practices with the values we want to see more of in the world. Helping purpose-driven folks thrive is at the core of our work, and we chose B Corp as an imperfect but holistic framework to hold ourselves accountable and keep improving.”

Founded in 2023, Matchstick helps impact-led businesses and nonprofits find and connect with the right clients, partners, or donors — handling the hardest part of any deal: finding it. From B2B lead generation to corporate donor engagement, Matchstick builds high-quality pipelines that fuel sustainable growth and impact.

Matchstick earned a score of 87.7 on the B Impact Assessment, well above the median score of 50.9 for ordinary businesses. 

The company joins over 9,600 B Corps worldwide — as one of only three in Czechia, and one of the few B Corp-certified lead generation agencies globally.