We believe in business beyond the bottom line
Matchstick is the marriage of our ambition to put people and the planet before profits and our deep appreciation of the sales process.
We connect purpose-driven organisations (for profit and non-profit) with their ideal clients and partners.
With 30+ years of experience across all aspects of B2B sales, we love the craft and feel honoured to put our skills and expertise at the service of organisations that make a difference, and help them grow with purpose and confidence.
We're proud to be B Corp Certified, part of a global community of businesses that meet high standards of social and environmental impact and lead the way to an equal, inclusive, and regenerative economy.
Why choose Matchstick
Quality over quantity
Unlike most lead gen agencies, we avoid heavy automation and high volume. We lead with relevance and human connection, a premium approach ideal for purpose-driven teams targeting deal values £10k+.
Increased efficiency and long-term value
Lead generation sits at the heart of business growth, but doing it well takes patience, skill, and focus. With over 30 years’ experience across every stage of B2B sales, our team helps you take control of your pipeline and revenue, while freeing up your time and resources.
A B Corp certified company
One of the few specialist B Corp lead gen agencies in the world, we give sales a great name while championing business as a force for good. With every collaboration, our goal is to provide long-term value and help you grow confidently, sustainably, and without compromising your brand and values.
Why people love working with us
The Matchstick campaign has been nothing short of incredible for our small organisation. I can't keep up with all the new meetings coming in!
Naomi Smith, CEO, Home-Start Camden and Islington