Sustainability Consulting Firm

Challenge

The ESG consulting space is becoming increasingly crowded as more companies enter the market to meet growing demand. This heightened competition makes it more challenging for individual firms to attract new business. To stand out, the client needed to complement their marketing efforts with a targeted outbound strategy. They focussed on UK SMEs in the food and beverage (F&B) sector, offering them assistance with 2030 climate targets.

Solution

Matchstick designed and executed highly personalised multichannel outbound campaigns, targeting 100 carefully selected contacts per month across email, phone, video, LinkedIn, and handwritten direct mail.

Every prospect received messaging tailored to their specific business context, challenges, and sustainability goals, highlighting exactly how the consultancy could support them on climate strategy and implementation.

Result

In the first 6 months, the campaign delivered an impressive 71% open rate, 10% reply rate, and secured 27 high-intent meetings with decision-makers. Beyond building pipeline and improving lead quality, working with Matchstick also helped the client sharpen their strategic positioning and shorten the sales cycle, laying the foundation for more confident growth in a competitive market.