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Open envelope

Open rate

63%

Reply envelope icon

Reply rate

12%

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Pipeline

£475k

Open envelope

Open rate

71%

Reply envelope icon

Reply rate

10%

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Meetings

27

Digital Marketing Agency

Digital Marketing Agency

Agency

A UK-based digital marketing agency specialising in paid media, SEO, and email marketing.

Challenge

Like most agencies, this digital marketing team had no trouble delivering results for their clients, but struggled to prioritise growth for themselves.


Roughly 80% of the agency’s work came from word-of-mouth, and this unpredictable inbound pipeline wasn’t enough to fuel their next stage of growth. They needed a way to reach high-fit prospects proactively. Bringing the outbound function in-house proved to be expensive and ineffective, so they were looking for an outsourcing partner. 


Solution

Matchstick delivered hyper-focused outbound campaigns across email, video, warm calling, LinkedIn and direct mail, targeting 50 hand-picked contacts per month. Each individual received custom messaging addressing their pain points and how the agency could help them. The target audience was senior executives in eCommerce businesses across Europe with annual revenue in excess of £10m.


Result

In the first 4 months of collaboration, the campaigns achieved an impressive 63% open rate and 12% reply rate, generating £475k in sales pipeline. More importantly, the agency built a consistent outbound engine that complemented their inbound efforts — allowing them to regain control of growth, strengthen forecasting, and plan more confidently for the future.

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