The Contented Agency

Challenge

The agency approached Matchstick to help expand their reach across the African continent. Their goal: connect with two distinct, time-poor audiences — multinational law firms and agri-focused organisations — to offer corporate communications and training services in sectors where clarity and credibility are critical.

Solution

Matchstick designed and delivered strategic omnichannel outbound campaigns targeting senior Marketing and Communications decision-makers across both sectors. Every contact received tailored messaging that spoke directly to their context, highlighting how Contented could help boost visibility, credibility, and engagement through high-impact, research-led communications.

Result

In just 3 months, Matchstick opened doors to some of the region’s most respected legal and agricultural organisations, including Webber Wentzel (annual revenue $150M), CM Advocates ($20M), and AFSA (Alliance for Food Sovereignty in Africa, active in 50 countries), with many more conversations underway.

Beyond pipeline growth, Contented broke into new markets, increased their regional footprint, and strengthened their position as the go-to communications partner in Africa.